Healthcare · regulated, end to end

The whole healthcare stack — shipped.

Fifteen years building every layer of healthcare delivery: the clinical stack, AI in regulated practice, and the payer economics underneath — run as repeatable playbooks, priced by outcome, not hours.

A 30-minute call to get a first read on the layer you’re building — and a proposal for a 2–4 week problem-framing engagement.

Most healthcare builds are not new problems — they are known projects with known shapes. I have shipped each layer before, as the executive accountable for the outcome.

What this covers

Every layer of the delivery stack — built to run in a regulated setting.

An EHR that fits the practice, records that arrive before the visit, prescribing that works, billing that gets paid, AI deployed where care actually happens — and the plan and payer economics that make it hold. I have been the product and technology executive accountable for each of these, across payer and provider.

The clinical stack

EHR selection or custom build (Medplum, Elation, custom), clinical operations and credentialing, records and interoperability, prescribing, prior auth and labs — the workflow built around the clinic, not the vendor.

AI-enabled practice

Record review, ambient scribing, summaries, inbox and call deflection — before, during, and after the visit. Deployed in regulated settings: separated, compliant, auditable, and gated by a human.

Payer & plan economics

Billing, claims, RCM and TPA operations, value-based-care readiness, and plan & benefits design — self-funded and level-funded, single and multi-payer, with unit economics that hold.

The playbooks

Nine repeatable healthcare playbooks.

Each is a standard project with a known shape, run before, priced by playbook rather than hours — with the companies where I shipped it.

Patient experience & onboarding

Onboarding and activation, async and sync care models, retention and engagement.

Form Health · Sana · Collective Health

EHR, clinical ops & credentialing

Medplum, Elation, or custom; credentialing, provider data & directories; workflows built around the clinic.

Form Health · Maven Clinic · Sana

AI-enabled practice

Record review, scribing, summaries, inbox and call deflection — Anthropic, AWS, or third party (Nabla, Zoom).

Form Health · Maven Clinic · mnemur.ai

Medical records & interoperability

Retrieval and aggregation via Metriport or Zus, normalized, inside the clinical workflow.

Form Health · Maven Clinic

Prescribing, prior auth & labs

E-prescribing via Photon, DoseSpot, Surescripts; pharmacy routing; labs via Junction, Quest.

Form Health · Sana · Maven Clinic

Billing, claims, RCM & TPA

Custom and insurance billing, RCM, claims adjudication in house and third party.

Collective Health · Sana · Maven Clinic

Care programs

GLP-1 and weight management, coaching, dietitian services, with unit economics that hold.

Form Health · Maven Clinic

Population health & value-based care

Engagement at payer scale, measurement, contracting readiness.

UnitedHealth · Maven Clinic · Collective Health

Plan & benefits design

Self-funded and level-funded, single and multi-payer, tiered networks, plan design.

Sana · Collective Health · Maven Clinic

See the healthcare playbook one-pager →

Proof, not promise

Shipped across payer and provider — five companies.

Not a deck. AI running in clinical care, a custom EMR prototyped in days, insurance and TPA economics, and virtual care at national scale.

Form Health
DEPLOYED · CLINICAL

AI shipped and running in clinical care.

As SVP Product & Technology (CPTO) at Form Health (obesity and cardiometabolic care): put AI directly into the clinical workflow — ~50% less clinical visit time, patient access 10× faster, ~50% of inbound calls AI-handled — while scaling ARR and patients 15× and doubling gross margin above benchmark.

Read the case →
Maven Clinic
TAILORED · REGULATED

A custom EMR, prototyped with AI in days.

Clinical programs were running on slow homegrown software. I chose a custom EMR on Medplum + Claude Code over extending the legacy stack, and prototyped working capabilities in days, not quarters — proving a viable path off the old software in a real clinical setting.

Read the case →
Sana Benefits
INSURANCE · TPA

Self-funded insurance economics, turned around.

As VP Product & Engineering at Sana Benefits (self-funded insurance for SMBs): grew 50%+ while doubling gross margin above benchmark and cutting R&D ~40%; managed benefits and enrollment for 2,000+ businesses, 30,000+ members, and launched Sana Care, a new virtual primary-care line.

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UnitedHealth / Rally
PAYER · NATIONAL

Virtual care at national payer scale.

At a Fortune-10 health plan: defined the virtual-care strategy, launched UHC’s Virtual-First Health Plan (NavigateNOW), and shipped an end-to-end Virtual Care Hub to ~40M members across Optum Care and partners, on a member experience at ~4M monthly active users.

Read the case →
Collective Health
TPA · 0→1

A benefits-administration and TPA platform, built from zero.

Early product hire at a benefits-administration and TPA platform: 0→USD 40M+ ARR on USD 1B+/yr in healthcare spend, with a model independently linked to 45% lower employer total cost (JAMA Network Open).

Read the case →
The Claude Health concept
CONCEPT

How AI could run across the whole practice.

A concept for how it could work across every system, workflow, and role: connecting your clinical systems and the evidence you trust, with the clinician always in control, live in minutes.

View the concept →

My approach

Known shapes, run as playbooks.

Most healthcare builds are not new problems. They are known projects with known shapes: an EHR that fits the practice, records that arrive before the visit, prescribing that works, billing that gets paid. I have run each of these before, as the product and technology executive accountable for the outcome.

So I don’t start with the vendor or the demo. Each playbook is a repeatable engagement with fixed scope, a clear definition of done, and a price by playbook, not hours — and AI enters where it earns its place, gated by a human, safe to run under regulation.

More learnings from my decades in tech and digital health on Substack →

How it goes

Frame it, ship one playbook to done, then the next.

Most engagements start with a 2–4 week problem-framing sprint, priced by role and cadence, not hours. Then one playbook ships to done in 2–3 months, or several in sequence under one roadmap.

01 · Frame

The real problem

Start from the layer that actually matters — the EHR, the records gap, the AI opportunity, the plan economics — and define done up front.

02 · Ship the playbook

To done, not to a demo

Run the known shape with a known team: fixed scope, compliance path defined, AI where it earns its place, a human gate on every step.

03 · Sequence the stack

Layer by layer

One playbook, then the next, under one roadmap — and your team running each this way after I’m gone.

See the full set of capabilities →

These are some of the ways I help in healthcare.See more ways I can help.
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